FITZ-JAMES STUART, OUR MISSION
Fitz-James Stuart was born from a desire to bring the extraordinary cultural and artistic heritage of the House of Alba into contemporary life through the art of perfumery.
Behind the walls of the Liria Palace lie centuries of stories: hidden corners, remarkable works of art, botanical treasures and fascinating personalities. Each fragrance is an invitation to discover a part of this world, reimagined through scent.
For our first collection, Episode One, The Unseen, we invited master perfumer Alberto Morillas to join us on this journey. His extraordinary talent and sensitivity have brought these stories to life in four distinctive fragrances, each telling a story of its own.
Rooted in heritage yet looking to the future, Fitz-James Stuart is a perfume house conceived to create, to inspire and to endure.
Sofía Palazuelo & Fernando Fitz-James Stuart
FITZ-JAMES STUART, A FAMILY LEGACY
Since the 18th century, ten majestic sphinxes have solemnly guarded the secrets of the Liria Palace. They are enigmatic figures, heritage of the Enlightenment and the first of their kind in Madrid. Six of them are positioned at the main entrance, between the garden and the vibrant Princesa street, welcoming visitors. This act of reception is the inspiration behind the conception of F-JS. It symbolizes a silent yet profound invitation to immerse oneself in a unique sensorial universe. In the rear garden, four sphinxes guard the entrance and guide access to one of the most important private collections in Europe. F-JS carries out the same mission: to reveal the most secret and safeguarded corners of its legacy, accompanying all those who delve into the family’s history. With a lion’s body and a women’s head, the sphinx symbolizes the essence of Fitz-James Stuart perfumes: a strength and sophistication that transcend genders and time.
Each fragrance is a unique narrative inspired by the Houses of Alba and Berwick, designed to capture the essence of more than five centuries of history. A sensorial legacy based on real moments and intimate memories, revealed in episodes year after year.
ALBERTO MORILLAS
"This collection has allowed me to immerse myself in a world of art, architecture, botany, and history, reconnecting with my Spanish roots. I truly enjoyed creating these scents, using ingredients of the finest quality and notes that evoke memories of my childhood. The result of this first epiosde is a series of fragrances in constant evolution: elegant, sophisticated, and inmersed in a Mediterranean spirit. My friendship with Sofia and Fernando has made this project deeply personal to me."
